The Association of Canadian Advertisers is advising its members to seek compensation from their agencies and media buyers to mitigate any loss in advertising effectiveness caused by the deluge of political advertising leading up to the June 2 election.
Jim Pollock, ACA director of communications, says the Association has taken this action based on concerns voiced by ACA members.
He says election advertising has added to on-air clutter since 1993 when the Canadian Radio-Television and Telecommunications Comission (CRTC) ruled that political spots didn’t have to be counted as part of the 12 minutes of commercial time allowed per hour.
The ACA estimates advertising for the June 2 election added an additional $6 to $7 to the coffers of TV broadcasters.
