Procter & Gamble Canada is looking to consolidate its massive tv buying account with one agency and has invited the four English-language Canadian agencies on its roster to compete for the privilege.

A decision will be made by the end of the year so the chosen agency can take over the job Jan. 1, 1988.

The business, valued by ACNielsen at $67 million last year, is currently split between Leo Burnett and Bensimon-Byrne/DMB&B, which also handles the print portion of the account.

Grey Canada and Saatchi & Saatchi are the two other agencies in the running.

p&g also uses two u.s.-based agencies in its business in Canada, N.W. Ayer and Tatham Euro RSCG, but they were not asked to compete.

The process does not affect print buying or the Quebec aor, Group BCP of Montreal.

Janice Mandel, p&g spokesperson, says the review does not reflect dissatisfaction with the agencies currently handling the business.

A similar review is underway in the u.s.