Grand & Toy has teamed up with award-winning Canadian alternative rock band Sloan for the largest back-to-school promotion in the company’s 115-year history.

The grand prize in the multi-level promotion is a Sloan concert at the winner’s school.

There are entry forms in-store as well as scratch ‘n’ win cards with purchases of $10 or more, offering instant prizes such as Sharp CD players, up to $5 off CDs at Music World or one of 4,000 copies of a compilation cd featuring Sloan.

Credit for the promotion, in-store signage and other collateral material goes to Armstrong Partnership, a division of Sherman Laws.

The back-to-school effort runs to mid-September at 82 Grand & Toy stores across Canada. It is supported by a radio campaign from Doner Schur Peppler of Toronto.