Livent has signed a three-year Canada-wide marketing agreement with AT&T Canada and Rogers Cantel that includes a number of cooperative marketing programs.

The deal also makes Rogers and at&t exclusive sponsors in the communications industry for Livent productions across Canada.

Eleanor Goldhar, vice-president publicity and publication for Livent, says Rogers and at&t logos will not only appear on all Livent advertising and marketing material but the companies will also have display kiosks in the lobbies of Livent theatres.

Goldhar says some of the cooperative marketing initiatives will include a program tentatively called the Curtain Call Club that will offer discounts and other value-added benefits to members.

She says Rogers and at&t customers will be offered various direct mail opportunities, a first shot at contests and a ‘star’ phone number that will give them direct access to the Livent ticket office.

The opportunities will also be available to employees of the two companies.

Benefits to Livent include mobile ticket offices at Cantel/ AT&T outlets.