Apple Canada moves to TBWA

As expected, Apple Canada of Markham, Ont. has aligned itself with its California-based parent and moved its advertising account to TBWA Chiat/Day.

Last month, Apple returned its us$100 million business to TBWA Chiat/Day of Venice, Calif., the agency that handled it from 1983 to 1986.

In the interim, the account had been with BBDO West of Los Angeles.

Apple Canada had been working with BBDO Canada for 12 years.