Green Line Investor Services, the discount brokerage division of Toronto-Dominion Bank, has moved its account to TBWA Chiat/Day.

The three-month review of the business included incumbent Gee Jeffery & Partners and FCB Canada in partnership with FCB Direct.

Patricia McQuillan, vice-president of marketing for Green Line, says the review was driven by the need for international advertising and marketing support as well as for services that couldn’t be provided by Gee Jeffery.

A new campaign from TBWA Chiat/Day is expected in early January.

McQuillan says Green Line advertising will continue to position the company as the category leader as well as focus on the savings and accessibility associated with the brand.

She says print advertising has been very successful, but adds the firm will now be looking at a more integrated campaign with a strong direct response component.

Green Line was the first discount brokerage to open in Canada in 1984. Since then, it has grown from regional to national, to international company.

During that time, td has purchased three foreign discount brokers, two in the u.s. and one in Australia, but has also been expanding through the Green Line banner as well.

In June 1996, it opened in Hong Kong and in January 1998, it will enter the u.k. market.

McQuillan says that expansion makes Green Line the third-largest discount brokerage in the world behind Charles Schwab and Fidelity Investments.