More than 20 major Canadian financial services companies are participating in an informational Web site

that promises to make it easier for consumers to compare interest rates, rrsp options, mortgages and more.

The i/money site (www.imoney.com), launched this month in Toronto, brings together banks and trust

companies, mutual fund companies, brokerage firms, property and casualty insurers and providers of

financial information.

Participants include The Bank of Nova Scotia, Bell Canada, Canada Trust, Dominion of Canada Insurance,

E*Trade Canada, First Line Mortgages, Fidelity Investments, Toronto-Dominion Bank, and Trimark

Mutual Funds.

Content is being provided by The Financial Post, Reuters, and Toronto radio station 680 News.

Enhancements to the site will include more planning and analytical tool kits, as well as on-line financial

seminars, features on auto and office equipment leasing, and segments on rrsp, tax and estate planning.

The site can be accessed by pc or a Bell Vista 350 telephone.

A print, transit and Web advertising campaign from Leo Burnett Company of Toronto is promoting the

i/money site while pr is being handled by Hill & Knowlton.