Famous Players is launching six new Silver City movie theatre and entertainment centres across Canada with a campaign that urges movie goers to ‘Stuff Your Senses.’

Billboards, transit shelters, interior transit ads, radio spots, newspaper ads and fsis from The Gaylord Group in Toronto will promote the opening of the Silver City entertainment complexes locally.

Centres have already opened in St. Catharines, Ont. and Prince George, b.c. with openings in Mississauga, Ancaster and Windsor in Ontario and Riverport, b.c. to follow quickly.

Silver City features stadium seating and digital sound in its cinemas, as well as a TechTown interactive game centre, party rooms and a menu of branded food options including Pizza Hut, N.Y. Fries and Monsieur Felix and Mr. Norton Cookies. Silver City’s Famous Cafe features Starbucks coffee.