Hand-signed packaging and home delivery are just a couple of the innovative ideas that are helping a fledgling, family-run microbrewery make its mark in Canada’s competitive beer industry.
Cameron’s Brewing Company is a hobby-turned-profession for the company’s president and brewmaster Cameron Howe, an engineer by profession.
Howe opened his brewery in an industrial area of west Toronto last October and now is selling 100 hand-signed cases of product each week – a tally that doesn’t include the kegs that are going into bars and restaurants in and around Toronto.
Made according to the Bavarian Purity Act without additives or preservatives, Cameron’s Cream Ale is the company’s only product.
It’s available for purchase at Cameron’s Brewery store seven days a week, and for those who order three nine-packs (that’s right, nine-packs) or more by phone and prepay with Visa, the company will home-deliver the beer.
The ale is also available in cases of 24.
Howe says it’s unlikely that Cameron’s Cream Ale will ever be available at Beer Stores because of the $25,000 listing fee for each sku ($75,000 alone for the three keg sizes) but he does foresee expansion throughout Ontario via the Liquor Control Board of Ontario which has agreed to distribute the beer in Toronto-area stores next month.
