The Great Atlantic & Pacific Company of Canada has given Bozell Worldwide notice that it is ending their relationship effective Sept. 30.
The Toronto-based agency had been handling broadcast and in-store advertising for the grocer which operates more than 180 stores in Ontario under the a&p, Dominion, Food Basics, SuperFresh, Ultra Food & Drug, and Miracle Food Mart banners.
Bill Sheine, a&p’s vice-president of marketing, says he is assessing the company’s situation and will decide by the end of August whether to stage a review, appoint an agency or handle the company’s advertising in another manner.
