Bozell Worldwide Canada has ended its 10-year relationship with Atlas Wine Merchants due to a client conflict that restricted the agency from handling the cider side of Atlas’ business.

Steve Bolliger, vice-president of marketing, says he is assessing what the company’s needs are with respect to an ad agency and expects to have made a decision on how it will replace Bozell sometime in the next four weeks.

The Atlas brand roster includes Jackson Triggs and Sawmill Creek wines.