* Canada Bread Company of Toronto has chosen Campbell & Partners Communications as aor for its consumer brands including Dempster’s, Olivieri, and Tenderflake. The business was previously with Harrod & Mirlin/FCB.

* Société des alcools du Québec has given its brand advertising account to LG2 of Montreal. Publicité Martin was previously assigned the corporate business. The media buying assignment is still under review.

* Re/Max has moved its media buying to Genesis Media of Toronto. The real estate company spent $4.5 million in media in 1997 according to ACNielsen. The incumbent on the business was MBS/The Media Company.

* Bell Sport Canada of Granby, Que. has awarded its national advertising account to Brandworks International of Toronto. Bell Sport makes and markets Bell and Giro helmets and distributes Rock Shox and other leading brands of bicycle parts.

* Cognos Incorporated, an Ottawa-based business software company, has hired The Marketing Works of Ottawa as its media aor for North America.