Nielsen Media Research has upgraded the reach/frequency capabilities of its Media Advisor software platform with an add-on called Average Minute Reach/Frequency.

Designed to work with the audience data from Nielsen Media’s National, Ontario, Toronto and Vancouver markets, Average Minute R/F allows agencies and broadcasters to estimate reach and frequency of television commercials before they run.

The new software first calculates the Gross Rating Points and average percentage of target audience expected to be reached during the programming time period chosen. It then qualifies viewers using Nielsen Media Research people meter data and a selection process.