Account Action

Moosehead Breweries of Saint John, NB has completed its agency review and signed on with Toronto's Goodgoll Curtis for its Moosehead and Alpine brands. Ambrose Carr Linton Carroll of Toronto was also in the running. Moosehead split with its previous agency TBWAChiatDay in July.

Moosehead Breweries of Saint John, NB has completed its agency review and signed on with Toronto’s Goodgoll Curtis for its Moosehead and Alpine brands. Ambrose Carr Linton Carroll of Toronto was also in the running. Moosehead split with its previous agency TBWAChiatDay in July.

Toronto’s Fidelity Investments Canada has chosen Zig of Toronto to handle its consumer creative needs on a project basis. A similar arrangement has been made with Riddochdickinson of Toronto, which takes care of the trade advertising side of the business. Media buying for the $8-million account is handled by Media Experts of Toronto.

Greyhound Canada Transportation has hired Parallel Strategies, both of Calgary, to handle advertising and public relations for its passenger business.

Garneau Würstlin Philp Brand Engineering is travelling with Toronto-based Expedia.ca. The online travel site has tagged the Toronto shop to be its marketing communications agency.