Coke, Pepsi spin off low-carb brands

With the hoopla about carbs, health and wellness building, many are wondering if Canada will see the Big Two's new health-conscious products on shelves any time soon.

With the hoopla about carbs, health and wellness building, many are wondering if Canada will see the Big Two’s new health-conscious products on shelves any time soon.

Coke’s new C2 brand boasts half the sugar, carbohydrates and calories of the original, but as yet it is only going to be available in Japan and the U.S. beginning this summer. Pepsi, on the other hand, is planning the U.S. launch of Pepsi Edge this summer — a drink that boasts half the sugar, carbs and calories of the original.

Jake McCall, president at Second Sight Innovation, Toronto, wouldn’t be surprised if the low-carb beverages debuted in Canada too, and says there is a market for them here. ‘Canadians are more health conscious then Americans, we know that. [But] the second reason [for the entries] is that… the companies have no alternative, if even from a legal point of view, to keep their bottoms covered by launching as many safer variants as possible.’