Hires that make you go hmmm



What’s cooking at Campbell’s? From cereal, to movies now to soup, Mark Childs, previously VP and GM of Tribute Entertainment Media Group, has landed at Toronto-based Campbell Company of Canada in the VP marketing role. He says the ‘bold agenda’ set by the company will show up in marketing in the coming months. There are also a couple of vacancies in his department that he’s hoping to fill.

Previously Childs spent four years as VP marketing of Kellogg Canada.

Toronto-based Nortel Networks has appointed Clent Richardson to the post of CMO. The company plans to transform itself ‘from a traditional telecom player into a marketing-centric services company.’

Bruce Elliot has taken the reins as president at Mississauga, Ont.-based Second Cup Coffee. Before joining, Elliot spent 25 years at another kind of beverage company – Labatt Breweries of Canada, recently as president. Elliot will be responsible for

brand growth.


After just a handful of months with the agency, Hugues Choquette, VP/CD, has become a minority partner in TAM-TAMTBWA. Formerly Cossette Creative Group head, he joins Brigitte Mittelhammer, president, in an ownership role at the Montreal-based shop. Reflecting the potential HQ sees in its Quebec affiliate, TBWAWorldwide top brass, including globe-sprinting Richard Monturo, exec director global strategy, and vice-chair Tom Carroll, flew in from New York to celebrate the new partnership. ‘There’s something going on in Montreal,’ said Carroll, and, while commenting on the duo’s commitment and passion for creating great advertising, Carroll challenged the Montreal agency to achieve its ‘model office’ goal, while applying TBWA’s ‘Disruption’ philosophy (breaking ad rules and convention). He added that the assembled would return a year hence to see if the team had delivered on the promise. ‘Unless you’re changing the world and winning awards, it’s not advertising,’ says Carroll.

After an exhaustive worldwide search that saw 16 prospects from the U.S., the U.K. and Asia vie for the spot as OgilvyOne’s CCO in Toronto, seems the man MD Guy Stevenson was looking for was right under his nose. Toronto’s Andrew Pugsley secured the post because of his mix of ‘portfolio, idea power and leadership skills’, says Stevenson. Pugsley is an import from Euro RSCG who has had stints at Foote Cone and Belding, TBWAChiatDay and, yes, even OgilvyOne itself. His past accounts include IBM, American Express, CIBC and Jaguar. He was the only Canadian asked to judge at Cannes’ direct marketing competition this year.

Ogilvy’s other recent addition, Jamie Lorenz as head of direct branding marketing, is part of the agency’s recent hiring spurt: 10 new bodies on both creative and account manager sides in the past two months.