Hires that make you go hmmm…

A farewell and a hire.

Ron Smith, VP marketing at Windsor-based DaimlerChrysler Canada, has retired from the automotive business after 30 years. Taking over his position is Michael Accavitti, who comes from the Michigan office where he was director, Jeep marketing and RWD product planning. In the VP marketing position, Accavitti’s responsibilities will include all product plans, marketing strategies, brand development, advertising and CRM

for Canada.

In other car news: A bit of a switcheroo at Oakville, Ont.-based Ford Motor Company of Canada. David Greenberg takes over the VP marketing position from Mike Herniak who heads to the car maker’s Dearborn, Mich. headquarters.

After just 20 months, Les Hine has resigned as VP marketing of Molson Canada. Before Molson, Hine worked at consulting company Futurus Management and spent 21 years in various senior marketing positions at Procter & Gamble. He will remain in his current job for six weeks until a replacement is found.


Bill Parker has joined DCC Dentsu in Toronto as VP/CD, where he will work on Toyota Truck, Lexus and National Post accounts. He was most recently VP/CD at Bensimon*Byrne, responsible for Scotiabank and Hyundai.

Brad Pelletier is the new MD of event marketing and sports agency IMG. The move comes after Kevin Albrecht was promoted to worldwide head of IMG’s global sales. Previously, Pelletier oversaw golf operations at Burrard International, a golf course in Whistler, B.C.

Toronto’s Veritas Communications has created gloss, a new division dedicated to women 22-30. Lindsay Wray, Megan Matthews, Catherine Baker and Sarah Harrison, will work to help better target the demo. One initiative already up is ‘pink tanks,’ that will invite women to chat about everything from fashion to sex to ideals.