Hires that make you go hmmm…

MARKETERS

MARKETERS

Fido’s Karim Salabi now has bigger bite. The former director of marketing has been promoted to VP, marketing of the telco, which was acquired by Rogers in November. In the mobile marketing wars, Salabi says to expect the brand to continue reaching out to its young, urban target. Rene Bouquest, who was VP finance then VP marketing, has been appointed president.

Over at Sony BMG, Pierre Thériault has been named to the position of director, market development, eastern region; Mary An Blom to director-strategic planning and analysis; and Jennifer Edgar to director, digital business.

Following the sale of A&P Canada to Montreal-based Metro for $1.5 billion last month, Eric Claus, its former president, has been appointed head of the New Jersey-based The Great Atlantic & Pacific Tea Company, which owns 12 chains across North America including A&P, Dominion and Food Basics. A&P U.S., which is undergoing a bit of rebuilding, is hoping that Claus, credited with keeping the chain in Canada competitive and Dominion’s ‘Fresh Obsessed’ tagline, will work similar magic south of the border.

AGENCIES

MacLaren’s Momentum has hired two new account execs to join its growing promotions division. Monica Kwias, an account director at North York-based Pareto, a marketing execution company, is now senior account supervisor. Lisa Bolen, with five years related client-side and agency experience, is account executive, contest management and premium sourcing. Contests, says Christine Sharp, group account director, promotion, are increasingly the best tactic to help brands build databases. ‘Online is pulling in numbers that we never ever saw with

mail-ins,’ she says. Upcoming for the division this month, exclusive to Wal-Mart stores, is a promotion with feminine hygiene product Stay Free which will carry on-pack designer bra straps.

A formidable presence in Vancouver, design agency karacters has pegged John Furneaux to do the same for the co in the east. Furneaux, who was EVP at Ove Design & Communications, is now MD of karacters and will be based in Toronto. With previous clients like CIBC and BMO, he says his focus will be to build the agency’s corporate rebranding clientele in Toronto, which does ‘not have a lot of major [design] players.’

ACLC hopes its tides are turning. The Toronto-based agency has lured creative Gary Westgate away from BBDO Toronto. This comes after a lengthy search following the loss in February of Neil McOstrich,

ex-president and CCO. Westgate, who’s new title is VP/CD, has worked on Wrigley’s Extra, Bayer and Chrysler in the past.