Be There



When it comes to women, we’ve all heard that 80% figure by now. Too bad so much advertising fails to connect with the fair sex. Luckily, Capture the Purchasing Power of Women focuses on how to understand and connect with them to build loyalty and drive profitability. Speakers include Patricia Perez-Ayala, GM, Procter & Gamble feminine care and Michael Boylson, CMO, JC Penney. Presented by the Institute of International Research. Fort Lauderdale, Fla. 888.670.8200.


Suspense. Drama. Agony. Ecstasy.

Strategy’s Agency of the Year is upon us again. This year, plan on doing some thinking with your drinking. Before the show, hear top dogs opine on how we keep strategy and creative muscle in Canada as decision-making shifts ever south. Then, take your seat and revel in the year’s finest creative. York Event Theatre, Toronto. 416-408-2300.


At-retail is the latest hot medium for getting your message across and StoreXpo helps you create the right environment with visual merchandising and store design. Retailers and marketers converge to hear keynoters James Damian, SVP experience development group, Best Buy, on customer-centric store execution and professor Raymond R. Burke of Indiana University’s Kelley School of Business who shares his 10 principles for turning shoppers into buyers. Presented by VM+SD (Visual Merchandising+Store Design) Magazine. Javits Center, NYC. 800.421.1321.

Other notable dates.

11/17. Internal Branding – Lessons from Financial Service Leaders takes you inside the corporation, looking at how to align your company’s execution capability with the brand promise. Panelists include Alister Campbell, SVP marketing & communications at ING. Presented by the American Marketing Association – Toronto. Ontario Club, Toronto. 647.393.9649.

11/23. Marcom ROI Seminar. The Association of Canadian Advertisers presents professor Dr. Alan Middleton giving suggestions on what to say when your CEO asks: ‘What’s your marcom ROI?’ ACA offices, Toronto.

11/25. Canadian Marketing Association Awards Gala. These awards honour excellence in results-based advertising. Strategy is the media partner. Westin Harbour Castle Hotel, Toronto. 416.644.3763/800.267.8805 x224.

11/25-27. The CFL and TrojanOne are presenting The Canadian Sponsorship Forum 2005: The Business of Sponsorship in conjunction with this year’s Grey Cup. The CFL will describe how the Grey Cup’s sponsors maximize their investment with a behind-the-scenes look at the big game. Speakers include Dale Hooper, VP marketing, Frito-Lay and Marc Belcourt, event marketing manager, BMW. Pan Pacific Hotel. Vancouver. 416.920.5191.