It’s not often that people are asked how they feel about feces. Not anymore. Prelam Enterprises has taken potty talk to the street – and the Howard Stern show. Last year, Prelam, a five-person air freshener company from Moncton, debuted a new type of bathroom deodorizer in the Atlantic provinces. Just’a Drop is a ‘toilet odour neutralizer’ – you squeeze one drop of liquid into your toilet before you go thereby ‘suppressing unpleasant bathroom odours at the source.’

To view the national grid for the fall TV season which appeared in Strategy, please follow the link below. You will also find grids for the Toronto, Montreal and Vancouver markets which did not appear in the magazine.

They call it the beautiful game. And soccer’s ultimate showcase, the FIFA World Cup, only comes along every four years and attracts about 314 million viewers per match. With the tournament kicking off in Germany on June 9, sponsors are naturally working hard to catch the attention of fans both on and off the pitch. Here are a couple of nifty plays that rank up there with Ronaldhino’s foot work. Well, almost.

MAJOR EVENTS

It’s spring, which means Canadians are sitting in cafés and strolling along instead of scuttling from building to building. In other words, it’s an opportune time for marketers to interact with consumers on the street. We found three promos that do a particularly good job of taking advantage of the situation.