01/26-27.
Youth are making the call and conference producer Active Communications International of San Diego, Calif. is inviting marketers to listen. It’s presenting Marketing to Echo Boomers, featuring such speakers as Leslie Short, president marketing, advertising and PR, FUBU (keynote) and Dawn Ahmed, head of national sales and promotion, Scion, Toyota Motor Sales U.S.A. They talk about how to reach this youthful generation, which has influenced industries from clothing to food and now cars, and the growth opportunities they represent. San Diego, Calif. 312-780-0700 x217. www.acius.net/.
02/6-8.
That ROI thing is not going away. You might as well learn to speak the language of the CEO and CFO and give marketing a strong voice at the business management table. The Return on Marketing Investment conference can help. Presented by the NYC-based Institute for International Research, this meeting of the minds will be kicked off by seminal marketer and best-selling author Jack Trout, who will speak on ‘Winning Marketing Strategy.’ There will also be a slew of marketers sharing their personal insights, including Deborah Pike, president and CMO of Arby’s and Doug Foster, SVP marketing of 7-Eleven. Sanibel Harbour Resort,
Fort Meyers, Fla. 888.670.8200. www.iirusa.com/romi.
03/20-22.
THE Conference on Marketing is a goliath of a confab, with over 100 speakers from all branches of the biz, including Steve Knox, CEO of Procter & Gamble TREMOR, the CPG company’s marketing service that offers access to a panel of 200,000+ teen connectors, talking about ‘Cracking the Code on Word of Mouth.’ Presented by the NYC-based Institute for International Research. Las Vegas. 888.670.8200. www.THEconferenceonmarketing.com.
02/08-10. The theme at the 2006 Retail Advertising Conference (RAC) is ROI: Return on Innovation, with seminars on relationship building and metrics. Also featured: the exploding new topic of creative and in-store. Wieden + Kennedy partner John Jay will talk about balancing creativity with results. Presented by the NYC-based National Retail Federation. Hilton, Chicago. 800.673.4692. www.nrf.com/.
02/16. Magazines Canada presents Licence to Thrill, an exhibition of 150+ award winning magazine advertisements from around the world. The idea is to show the creative potential of magazine advertising and the impact it can have on both readers and advertisers. Kool Haus, Toronto. 416.504.0274. www.magazinescanada.ca/.
02/20-22. Commerce meets culture at the Leading Edge Conference, presented by the International Council of Shopping Centers (ICSC). Speakers include Lululemon CEO Chip Wilson on how retailers are forever being forced to adapt, and Travelocity.com founder Terry Jones on how online commerce models changed the travel industry. Fairmont Tremblant Resort,
Mont-Tremblant, Que. 646.728.3800. www.icsc.org/.
