Intro

How did Much, Tim's, Dove, WestJet and Couche-Tard become our Brands of the Year? First, we polled about 1,600 marketers from across the country to get their picks for brands that showed strong creative work, innovation, bold vision and business prowess in the last year. Then we consulted brand experts. And finally, we weighed in. The result is five outstanding brands doing outstanding work within their distinctive categories. The one commonality? They've all figured out how to place the customer at the centre of their marketing strategies. And with undeniable success.

How did Much, Tim’s, Dove, WestJet and Couche-Tard become our Brands of the Year? First, we polled about 1,600 marketers from across the country to get their picks for brands that showed strong creative work, innovation, bold vision and business prowess in the last year. Then we consulted brand experts. And finally, we weighed in. The result is five outstanding brands doing outstanding work within their distinctive categories. The one commonality? They’ve all figured out how to place the customer at the centre of their marketing strategies. And with undeniable success.