In this year’s edition of Brand Diaries, we thought big. Forget what it takes to bring a new product to market, we get into the dirty details behind the branding and launch of a new national daily for 18 to 34 year olds, long labelled the non-newspaper reading set. Then, we reveal the behind-the-scenes action of a new telecommunication firm’s entry into Canada. Just like a real journal, our diaries are full of life’s highs and lows. Read on.
LATEST NEWS

Featured
Empire, Lactalis sign on as Grocery Code of Conduct’s first retailer and supplier

Industry Moves
Agency News: VML Canada launches business affairs department

Campaign
Kraft Heinz’s ‘Made With’ platform brings brand closer to home

Research
AI skepticism is strong in Canada, survey shows
TOP STORIES

Agencies
Courage and BHLA claim Best of Show honours at 2025 Marketing Awards

C-Suite
Jess Spaulding steps down as PepsiCo Canada CMO to take new role in U.S.

Agencies
Ian Mackenzie, Ryan Bullock launch cross-functional agency Memory
