In this year’s edition of Brand Diaries, we thought big. Forget what it takes to bring a new product to market, we get into the dirty details behind the branding and launch of a new national daily for 18 to 34 year olds, long labelled the non-newspaper reading set. Then, we reveal the behind-the-scenes action of a new telecommunication firm’s entry into Canada. Just like a real journal, our diaries are full of life’s highs and lows. Read on.