Top Agency: DDB Canada

The Vancouver-based agency's reign continues as the shop that took home the most hardware in the past year. Here's part of the slew of awards - in addition to other agency tidbits over 2005 - that contributed to DDB Canada's ninth consecutive ranking as the most winning Canadian agency.

The Vancouver-based agency’s reign continues as the shop that took home the most hardware in the past year. Here’s part of the slew of awards – in addition to other agency tidbits over 2005 – that contributed to DDB Canada’s ninth consecutive ranking as the most winning Canadian agency.

Awards include:

* 15 Extras

* One silver and three bronze Cannes Lions – Tribal DDB also snagged bronze

* 16 Lotus awards

* 57 Ad & Design Club wins

Rare honour: Last May, ‘Dog Tired’ for Pine-Sol was named by the Institute of Communications and Advertising as one of the top 10 English-language ads of the past 50 years. The ad shows a dog home alone sleeping on the kitchen table – until it hears its owner outside and rushes to lie under the table. The tagline: ‘Cleans the dirt you know about and the dirt you don’t.’ The spot first ran in 2003.

New business highlights: Mountain Equipment Co-op, Subaru Canada, Midas Canada

What CEO/chairman Frank Palmer has to say about his agency’s reign:

‘It’s sensational,’ he says, when told about the agency’s impressive standing and

nine-year streak. And even, it seems, a tad surprising. ‘It gets tougher,’ he admits, being a big agency in a landscape where great, edgy work seems to only come from the independents. But therein lies the secret of DDB’s success, he says: The agency has maintained the entrepreneurial ‘attitude and spirit’ of the independent that it was at the very beginning. ‘We still operate the way we did as Palmer Jarvis,’ he says. And he promises an even stronger showing next year, with work that ‘pushes boundaries, [and that will] be surprising and refreshing.’ And, of course, win awards.

The scores

DDB Canada 562

Taxi 384

Rethink 373

BBDO Canada 141

Arnold Worldwide 112

Zig 102

Target Marketing and Communications 96

MacLaren McCann 81

Leo Burnett 74

Diesel 73

Foote Cone & Belding 68

TBWA 68

Bos 61

Cossette Communications Group 57

Downtown Partners 51

Ambrose Carr Linton Carroll 48

JWT 39

Publicis 38

Bensimon*Byrne 36

john st. 36

Ogilvy & Mather 32

Extreme Group 30

Grey Worldwide 26

Trigger Communications & Design 23

Highwood Communications 20

Lowe Roche 20

Saatchi + Saatchi 19

Gee Jeffery & Partners 16

Goodgoll Vendramin Inc. 16

103rd 15

Marketel 14

Bleu Blanc Rouge 13

Alfred 12

Blue Sponge 12

Young & Rubicam 12

AMW 11

trampoline 10

JAN Kelley Marketing 9

lg2 8

Manifest Communications 6

Pirate Radio & TV 6

Cundari Integrated Advertising 5

Dentsu Canada Inc. 4

Scout Communications 4

AMEN.EPOXY 3

Bernier Renauld Communications Marketing 3

Draft 3

Grip Limited 3

porkpie hat 3

Studio Apollo 3

Trace Pictures 3

Allard Johnson Communications 2

Bohan Advertising/Marketing 2

CCL 2

Enterprise Advertising 2

MacPhee Inc. 2

Republik Advertising + Design 2

vis-à-vis graphics 2

18 fevrier 1

Agence Braque 1

Editions Infopresse 1

Engine Digital 1

Fishten 1

Fjord Interactive Marketing + Technology 1

Impact Communications Group 1

Industrial Brand Creativity 1

RedPoint Media 1

Rock Paper Scissors 1

smith + associates 1

Solutions Ventes & Marketing 1

sychphoto 1

WAX Communications Group 1