Top Copywriter: Rob Tarry, Rethink

Years in the business: 9 (watching television for 32)

Years in the business: 9 (watching television for 32)

Big clients: Bell Canada, Solo, Dose, A&P, Science World

Which campaign contributed most to netting you top honours in your field

and why?

Science World. So many campaigns search in vain for something to say – usually making do with a mildly interesting point of difference or a pseudo benefit. With Science World, we had the entire planet to choose from.

Are most of your ideas the result of inspiration or perspiration?

Inspiration. I wouldn’t hire my lazy ass to mow my lawn. Sometimes I get lucky and things just pop into my head (praise be to Zeus) – usually right away or not at all.

To get all New Age about it, somehow I sort of see and feel words. When I write, I roll them around in my head to get a sense of how they’ll play out. For example, thanks to this magical ability, I know this last paragraph makes no sense at all.

If you were a betting man, what would you say would be the next hottest trend in the industry?

Narrower lapels. Plus more and more people predicting the death of the 30-second spot as they lounge on leather couches making 30-second spots. Computers will also be huge.

What was your professional highlight over 2005?

Knowing I peaked in 2005. Now it’s time to coast. Woo-hoo!

The scores

Rob Tarry, Rethink 196

David Ross, DDB Toronto 180

Pete Breton, Taxi Toronto 172

James Lee, DDB Vancouver 129

Paul Little, DDB Vancouver 105

Donna McCarthy, Dory Advertising 84

Joseph Bonnici, Taxi Toronto 77

Aaron Starkman, Zig 74

Bob Simpson, Rethink 72

Ian MacKellar, BBDO Toronto 62

Irfan Khan, Taxi Toronto 61

Kira Procter, Taxi Toronto 55

Bryan Collins, Rethink 53

Andy Linardatos, Downtown Partners 52

Gord Yungblut, Arnold Worldwide 47

Denise Rossetto, DDB Toronto 46

Brent Wheeler, TBWAVancouver 40

Mike Meadus, MacLaren McCann Calgary 37

Alex Bernier, Diesel 36

john st. 36

Morgan Kurchak, Leo Burnett 36

Philippe Comeau, Diesel 36

Patrick Scissons, BBDO Toronto 35

Liz MacKenzie-Barrett, formerly FCB 33

Patrick Chaubet, Taxi Montreal 29

Greg Gray 25

Jarrod Banadyga 25

Chris Joakim 23

Jason McCann 23

Todd Mackie 23

Darren Clarke 22

Kurt Beaudoin 22

Ryan Wagman 22

Avtar Tikel 21

Jono Holmes 21

Kevin Rathgeber 21

Martin Rivard 21

Shelly Dwyer 21

Matt Syberg-Olsen 20

Peter Ignazi 20

Cameron Wilson 19

Matt Antonello 19

Andre Paradis 18

Ian Schwey 18

Jason Buback 18

Mike Blackmore 18

Scott Park 18

Chris Munnik 17

Jonathan Rosman 17

Jonathan Careless 16

Matthew Bielby 16

Michael Mayes 16

Robert McDougall 16

Gaetan Namouric 15

Martin Bernier 15

Matt Fraracci 15

Gerald Schenhoff 14

Ken Kamerman 13

Marie-Josee Dufour 13

Rica Eckersley 13

Sebastien Wilcox 13

Terry Drummond 13

Chris Staples 12

Pascal De Decker 12

Richard Nadeau 12

Sally Smallwood 12

Chris Hirsch 11

Claudette Valois 11

James Ansley 11

Jenny Smith 11

Loius-Thomas Pelletier 11

Matt Pesklewis 11

Paul Long 11

Alan Russell 10

Brad Dykema 10

Brett Channer 10

Heather Vincent 10

Pam Fraser 10

Trent Burton 10

Sebastien Tetrault 10

Marie-Eve Brisson 10

Guillaume Blanchet 10

Melora Koepke 10

Alexandra Mcintosh 10

Esther Pilon 10

Graig Silverman 10

John Stuart 10

Albert Carraro 9

Andrew Simon 9

Dave Douglass 9

Don Saynor 9

Drew Frohmann 9

Felix Legare 9

Jill Slack 9

Paul LeBlanc 9

Steve Gardener 9

Veann Leps 9

Kelsey Horne 8

Michael Clowater 8

Michael Milardo 8

Ryan Spelliscy 8

Steve Williams 8

Andy Manson 7

Chris Hall 7

Hagan Ainsworth 7

Michelle Wong 7

Yvon Brossard 7

Dale Roberts 6

Ian Kiar 6

Jeff Katz 6

Jennifer Rossini 6

Jim Diorio 6

John Farquhar 6

Joseph Nanni 6

Kurt Mills 6

Marc Fabien 6

Mark Lewis 6

Martin Gosselin 6

Peter Gardiner 6

Terri Roberts 6

Troy Palmer 6

Andrew Payne 5

Brian Howlett 5

Brian Sheppard 5

Celine Tremblay 5

David Delibato 5

Ed Lees 5

Grant Proulx 5

Jordan Doucette 5

Laurant Prud’homme 5

Rob Gendron 5

Tom Greco 5

William Hammond 5

Al Moran 4

Anne-Claude Chenier 4

Brian Gill 4

Brian Murray 4

Cam Boyd 4

Craig Redmond 4

David Daga 4

George Longley 4

Greg Bury 4

Greg Freir 4

Jill Goodbrand 4

John Webber 4

Linda Dawe 4

Mark Bovey 4

Martin Cote 4

Melanie Delisle 4

Neil McOstrich 4

Patrick Doyle 4

Ross Pryde 4

Sean Atkinson 4

Sebastien Maheux 4

Sebastien Rivest 4

Simon Creet 4

Sophie Bordes 4

Stephane Charier 4

Stephane Laporte 4

Steve Blanchet 4

Sue Love 4

Bill MacKenzie 3

Chris Dacyshyn 3

Corey Wainma 3

Craig McIntosh 3

David O’Brien 3

David Rollins 3

Ellen Teitelbaum 3

Elyse Noel de Tilley 3

Eric Chavagnac 3

Fellini Aerographics (OutDoor) 3

Gary Watson 3

Genevieve Langlois 3

Grant Fraggalosch 3

Greg Buri 3

Jeff Dack 3

Jessica Raya 3

Katherine Melancon 3

Laura Rogers 3

Michael Aronson 3

Michael Riml 3

Mike Bovey 3

Munro Cullen 3

Nicolas Dion 3

Nicolas Massey 3

Paul Walace 3

Sandra Enns-Arnell 3

Sylvain Thomin 3

Tamara Sotnikow 3

Thierry Holdrinet 3

Yann Mooney 3

Alanna Nathanson 2

Anonymous Contributors 2

Anthony Wolch 2

Brendan Sack 2

David Lewis 2

Gary Lennox 2

Gilles Chouinard 2

Hugo Leger 2

Innes Welbourne 2

James Dunlop 2

Jamie Marcovitch 2

Jane Murray 2

Julie Nikolic 2

Luc Du Sault 2

Mark Fitzgerald 2

Martin Belanger 2

Martin Shewchuk 2

Michael Takasaki 2

Michelle Spivak 2

Mike Jones 2

Natalie Greenspan 2

Natasha Romanelli 2

Nicolas Boisvert 2

Nicolas Ritoux 2

Patrick Beauduin 2

Paul Wales 2

Rachel Abrams 2

Rich Hammond 2

Sebastien Pelletier 2

Simon Newman 2

Stephane Gaulin 2

Todd Cornelius 2

Trish Loftis 2

Wade Hesson 2

Yves Gagne 2

Andrew Morgan 1

Bruce Whelan 1

Christian Desrosiers 1

Dan King 1

Ellen Raine-Scott 1

Jen Hanson 1

Julie Champagne 1

Keli Pollack 1

Kevin Shortt 1

Kieran Brett 1

Lindsey Galloway 1

Mario Laberge 1

Martin Charron 1

Mary-Kaye Lee 1

Maxime Turcotte 1

Michel Van Houtte 1

Nancy Cope 1

National Public Relations 1

Neil Frisby 1

Patrick Andrews 1

Pierre-Bernard Dow-Blanchet 1

Sigrid Dahle 1

Sue Coueslan 1

Sylvie Cloutier 1

Valerie Forget 1

Various 1