Survey says

MY COMPANY

MY COMPANY

In the past 12 months, my brand’s ad image has:

Improved 66.9%

Stayed the same 27.3%

Decreased 5.8%

My company CEO’s involvement in marketing is:

Too involved 10.7%

Very involved 28.9%

Just right 19.8%

Somewhat involved 33.1%

Limited 6.6%

Nonexistent 0.8%

 

In the past 12 months my marketing budget has:

Increased by 1-5% 19.0%

Increased by 6-15% 27.3%

Increased by 16-25% 9.9%

Increased by 26-49% 2.5%

Increased over 50% 1.7%

Stayed the same 22.2%

Decreased by 1-5% 9.1%

Decreased by 6-15% 1.7%

Decreased by 16-25% 4.1%

Decreased by 26-49% 0.8%

Decreased over 50% 1.7%

When it comes to new marketing disciplines, in the past 12 months I have spent the most money on:

Brand integration 33.9%

Search engine 18.2%

Viral marketing 10.7%

Advergaming 2.5%

Mobile 2.5%

SMS 0.8%

Other 4.9%

None of the above 26.5%

When it comes to new marketing disciplines, in 2006

I will spend the most money on:

Brand integration 29.8%

Viral marketing 14.9%

Search engine 11.6%

SMS 2.5%

Blogs 1.7%

Mobile 1.7%

Other 9.9%

Don’t know 28.1%

My marketing department is:

Growing in size 36.4%

Remaining the same 55.3%

Shrinking in size 8.3%

The influence of marketing in the overall company is:

Growing in size 52.9%

Remaining the same 40.5%

Shrinking in size 6.6%

PERSONAL

I am:

Male 61.2%

Female 38.8%

I am in the following age bracket:

Under 26 2.5%

26-35 24.0%

36-45 38.0%

46-55 31.4%

56+ 4.1%

My salary is:

under 30K 0.8%

31K-50K 2.5%

51K-70K 14.1%

71K-100K 26.5%

101K-150K 39.8%

151K-200K 5.8%

201K+ 10.7%

My title is closest to:

VP marketing/director of marketing 37.2%

Marketing manager 19.8%

Brand manager 9.9%

Communications manager 6.6%

Business development director 5.0%

Brand experience director 4.1%

CEO 3.3%

CMO 3.3%

President 2.5%

Ad manager 2.5%

Other 5.8%

My last raise amounted to ___ % of my annual salary:

under 2% 13.2%

2%-5% 59.5%

6%-9% 9.9%

10%-15% 12.4%

16%-20% 4.1%

over 20% 0.8%

WORK SATISFACTION

My level of job satisfaction is:

Very high 15.7%

High 35.5%

Average 8.3%

Fair 31.4%

Low 9.1%

I foresee myself working at my company for a total of:

Under 1 year 8.3%

1-2 years 14.1%

3-5 years 23.1%

6-10 years 26.4%

11-15 years 6.6%

Over 15 years 8.3%

Don’t know 13.2%

I would describe morale in my department as:

Excellent 8.3%

Very high 14.9%

High 38.8%

Fair 25.6%

Low 8.3%

Very low 4.1%

The biggest attraction for me when planning a career move is:

Opportunity for professional development 48.8%

Support of senior management for marketing department 26.5%

Company’s reputation for innovative marketing 11.6%

Opportunity to advance quickly 8.3%

Other 5.0%

The factor that most influences loyalty for my company is:

Well-managed company 43.8%

Respect for personal marketing contributions 20.7%

Camaraderie in the workplace 15.7%

Creativity in the workplace 12.4%

Leading salary and benefits 4.9%

Low-stress environment 2.5%

AGENCY RELATIONSHIP

I would describe my relationship with my AOR as:

Excellent 15.7%

Very good 40.5%

Good 27.3%

Average 12.4%

Troubled 4.1%

In 2005, my AOR’s strategic and creative offerings were:

Outstanding 6.6%

Above average 42.2%

Average 41.3%

Below average 4.1%

Unimpressive 5.8%

I am looking for more from my AOR in the area of:

More overall strategic insight 56.2%

Better creative 31.4%

More senior-level participation 6.6%

Other 5.8%

Involvement of my media agency will be increased over 2006:

Yes 11.6%

Will stay the same 65.3%

No 23.1%

My media agency’s strategic input is:

More important than my AOR’s 11.6%

As important as my AOR’s 65.3%

Less important than my AOR’s 23.1%

THE INDUSTRY

The biggest issue facing the marketing industry currently is:

ROI pressure 38.0%

Media fragmentation 23.1%

Ad clutter 15.7%

Consumer being in control 10.7%

Accountability 6.6%

Corporate responsibility 0.8%

Other 5.0%

Which was the most successful high-profile national

campaign over 2005?

Dove 43.8%

Tim Hortons 25.6%

Virgin Mobile 13.2%

Bell Canada 9.9%

Nike 3.3%

Other 4.1%

Which industry leader do you most admire?

Clive Beddoe, president/CEO, WestJet 24.0%

Bill Moir, EVP, Tim Hortons 19.8%

Paul Lavoie, chairman/CCO, Taxi 15.7%

Galen Weston, chairman, Loblaw 9.1%

Glenn Murphy, chairman/CEO, Shoppers Drug Mart 7.4%

Frank Palmer, chairman/CEO, DDB Canada 7.4%

Sunni Boot, president, ZenithOptimedia 4.1%

Tim Penner, president, Procter & Gamble Canada 1.7%

Jean Coutu, chairman, The Jean Coutu Group 1.7%

Arthur Irving Jr., president, Irving Oil 0.8%

Other 8.2%