04/27
Internal Branding: Lessons from the Leading Brands. This American Marketing Association – Toronto conference looks at the importance of getting employees to live and breathe the brand message because, let’s face it, it’s up to them to bring the brand promise to life. Set up as a roundtable breakfast discussion, participants include Brenda McWilliams, managing director, marketing at Federal Express Canada. Verity, Toronto. 416.923.7476. toronto.marketingpower.com.
05/10
Strategy presents Understanding Women: Welcome to the Real World, a conference about finding out who the female consumer really is and how to reach her. Among other things, W will provide research on how today’s woman is feeling in her heart, head, and home; marketers will share how they have tapped into ‘communities;’ and marketing to women expert Martha Barletta will keynote on ‘Prime Time Women – The Target Marketer’s Golden Bulls-Eye.’ York Event Theatre, Toronto. 416.408.2300 x313. www.strategymag.com/women.
05/15-17
The Canadian Marketing Association National Convention & Trade Show
is developed for senior-level marketing executives and features speakers like Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. In his presentation, Emotional Rescue: Winning in the Attraction Economy, Roberts argues that the future belongs to those who can make emotional connections in the market. As well, Patrick Sullivan, president of Workopolis.com, is among the panelists discussing Integrating Traditional and New Media for Optimum, Measured Marketing Results. Palais de congrès, Montreal . 416-644-3763. www.the-cma.org.
04/19
Mediaweek presents TV Upfront Live. In the session Defending the Dinosaur? broadcasters worry that marketers have found effective alternatives to national TV. Marriott Marquis, NYC. 646.654.5167. www.tvupfrontlive.com.
04/22-27
NAB 2006, the National Association of Broadcasters convention, looks at Podcasting for Profit. Las Vegas Convention Center, Las Vegas. 888.740.4622. www.nab.org. 04/27. Magazine Day. The Ad Club of Toronto presents ‘Church Meets State,’ a debate about advertiser encroachment on editorial. Steve Meraska, director of business development at Starcom and Macleans editor-in-chief Kenneth Whyte take part. Four Seasons Hotel, Toronto. 416-367-7312. www.adclubto.com.
04/27
The 3rd Annual Sponsorship Marketing Council of Canada Conference and Awards Show will look at research for marketers considering sponsorships. Metro Toronto Convention Centre, Toronto. 416.964.3805. www.sponsorshipmarketing.ca.
05/1-3
Canadian Promo Marketing Conference: Engaging the 24-Hour Consumer. Topics include the war at retail. Montreal Marriott Chateau Champlain, Montreal. 866-640-4359. www.promoconference.com.
05/16
In Better Media Strategies, the Association of Canadian Advertisers presents an intensive seminar on how marketers can challenge their agencies to deliver better, more cost-effective media plans. ACA offices, Toronto. 416.964.3805. www.aca-online.com.
06/15
Understanding Youth. York Event Theatre. Toronto. 416.408.2300 x313.
