Hires that make you go hmmm…

MARKETERS

MARKETERS

The Beer Store has placed a marketer in its lead role. Ted Clarke is its new president. The former marketer, who was most recently at Parmalat Bakery responsible for its private-label business, will be overseeing all of the Beer Store’s operations in Ontario, which has 441 outlets. Clarke’s career started at Canada Packers where he was a brand manager.

Nancy Bryce, who worked for thrift-retail chain Value Village for 17 years and opened its first locations in Ontario and Manitoba, has launched a chain of stores targeting the Value Village and Winners shopper, called Talize. ‘The number one thing I wanted to do was take away the stigma of shopping at thrift stores,’ says Bryce, president of the chain.

Four stores in Ontario and B.C. have opened since last fall, with the Hamilton location, recently welcoming 5,000 new customers in its first week.

The chain mixes nearly new items with new products such as makeup and cleaning products. Advertising, created by Toronto-based RBA, is focused on OOH, local newspapers and direct mail. The chain currently employs 250 people.

Capital One Canada has hired Robert Livingston as its CMO, responsible for marketing, product development and strategic ventures. The brand has been in Canada since 1996.

AGENCIES

After opening a Calgary shop in January, Y&R hired some additional staff. Dawn Nixon joins as an account supervisor. She was previously with Calgary’s Creative Intelligence Agency and Grey in Vancouver. Meanwhile, Marija Pavic joins Y&R company Mediaedge:cia as a media planner and buyer, from Trigger Communications. The new agency followed a merger between Y&R’s and Ogilvy & Mather’s Calgary offices. It was also recently selected as AOR for the Calgary Stampede.

Colin Campbell, previously an account director at MacLaren McCann where he managed sports sponsorship marketing, and the director of marketing at the CHL, has joined Toronto-based sports marketing agency IMG as director of sports marketing. He will work with the agency’s event properties and athletes. Also hired is Danny Fritz as director, golf properties after a dozen years with the Canadian Junior Golf Association.

Toronto-based promo agency Spider Marketing continues to build on a busy year with the hire of Ian Barnett as group account director. Barnett was previously SVP, sales and strategy at iC Group, an interactive promotions agency, where his clients included Nestlé, Pepsico and Air Miles. Spider, which opened its doors last year, has recently won business from Reckitt Benckiser, the Ontario Lottery and Gaming Corporation and Kraft Canada.

Carolyn Convey will head the Canadian arm of OgilvyOne Worldwide’s latest new division, Neo@Ogilvy as director of digital media. The wing will focus on digital advertising, direct mail, e-mail lists, search marketing, blogs and vlogs. Convey was previously with Toronto-based henderson bas. She says the division is close to hiring two more people. ‘The digitalization of media and the increased power of the consumer to control media consumption have created an entirely new playing field for marketing communications,’ she says. Waterloo-based Research in Motion is a client.