Paulette Arsenault, EVP/CD/senior partner, PALM Arnold, Montreal

A well-known figure on the Quebec ad scene, Paulette Arsenault was one of the founding partners of PALM Publicité Marketing, which opened its doors in 1986. (Other founders were Yvon Paquette, Pierre Mercier et René Leclerc).

Before selling a majority stake to Arnold Worldwide in March 2005, it was the sixth largest agency in the province. Today, the agency boasts Passat, Jetta and skincare line RoC as some of its key clients.

Arsenault has judged many of the country’s top award shows, including the Bessies and the Publicité Club de Montréal. She’s also been a member of the Cannes Canada board and judged the film category of the competition in 2002.