Canada’s Cannes contenders

It's June. And in the advertising universe, it's naturally all things Cannes. To pay homage, strategy wanted to know which Canadian campaigns over the past year were medal worthy. But we flipped the script. Instead of agency types, we

It’s June. And in the advertising universe, it’s naturally all things Cannes. To pay homage, strategy wanted to know which Canadian campaigns over the past year were medal worthy. But we flipped the script. Instead of agency types, we

invited six marketers behind six big award-winning brands that received top rankings in our February Creative Report Card (which ranks the agencies and clients based on their medal haul) to offer their Canuck picks for who should take home the Lions. Then, we went to the source – the agency or marketer behind the selected work – to learn more about the thinking behind these marketer-curated contenders. Let the whistling begin.