In print...

In print…

The deeper read on media

If you haven’t heard that Laas Turnbull has joined Brunico Communications as EVP with responsibility for strategy and Media in Canada, as well as Playback and related events, you’ve likely been with the rest of the ad and marketing community – at the cottage for the past month. His reputation precedes him, and feedback from the industry has been both plentiful and positive.

Laas was most recently editor of Report on Business Magazine and director of magazine development at the Globe & Mail. During Laas’ four-year tenure at ROB, the magazine has gone from being last in the business publishing category to the undisputed leader in revenues, profitability, readership, awards and reputation. Welcome Laas!

In the months ahead, strategy is continuing to drill down and focus on specific media opportunities across Canada. In November, we are publishing a supplement showcasing the Quebec media market, providing an opportunity for media outlets to profile their distinct penetration and the unique connection they have with their audience. The supplement will showcase what Quebecers are watching, reading and buying, and identify emerging trends, as well as the best vehicles to ensure optimal results.

Our second supplement on the power of radio is also slated for November. There is growing evidence of radio’s strong effectiveness and the future of this most traditional of mediums is very bright. Indeed, radio’s revenue share in its strongest categories is on the rise.

If you’d like to find out more about either of these advertorial opps, please be in touch! CM

Claire Macdonald, associate publisher, 416.408.2300 x263, cmacdonald@brunico.com

In person…

Are you ready for the new mediaverse?

New tools, new technology and new ideas. That’s what you’ll absorb at this year’s Media in Canada Forum. Two things have become clear in the planning of this event, one – the old way of doing things won’t cut it anymore and two – there’s a lot of uncertainty and confusion on how to move forward with the new way of thinking about media. In answer, strategy is working very hard to gather innovative media thinkers, creative geniuses and tech gurus to show you the way.

One such expert is Shelly Palmer, inventor of Enhanced TV, host of Media 3.0 and author of Television Disrupted: The Transition from Network to Networked TV. He is also one of the most astute analysts on how technology is transforming everything related to media, entertainment and communications, blurring the boundaries between media, consumer and creator. Don’t miss his presentation on The Future: Emerging Platforms.

For those of you feeling your creative drive has stalled, we’re offering a number of sessions that will jumpstart your thought process. One is a workshop led by creativity expert, Marci Segal, who works with companies like Pfizer and PHD Canada to help them imbed innovation attitudes, behaviours and practices in their day-to-day operations. For further inspiration, former Cannes jurists will share their favourite engagement picks from around the world, and today’s rising media stars will get you thinking way beyond the box with their new mediaverse-driven plans for a volunteer brand.

How do we pack it all into one day? Multiple sessions geared to engaging your whole team. (Group rates are available, call Sharlene Wilder at 416.408.2300 x313, and for updates visit www.mediaincanada.com/forum)

Hoping to see you there, MJ

Meredith Jordan, conference producer, 416.408.2300 x508, mjordan@brunico.com