Water cooler: Telecom temperature

CONSUMER

(The consumer poll was conducted by the AskingCanadians™ online panel of 1,010 Canadians between November 3 and 7, 2006. www.askingcanadians.com)

Which telecom gives the best brand experience?

Bell: 39.60%

Rogers: 28.02%

Telus: 27.03%

Virgin: 5.35%

INDUSTRY

Which telecom has the most work ahead to deliver on their tagline?

Bell: 38.04%

Rogers: 17.39%

Telus: 20.65%

Virgin: 23.91%