Travel & Tourism

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As more trains hit the rails, Via Rail lets passengers move at their own pace

The brand creates a new platform to talk about the safe options it has for passengers whenever they are ready to travel.

grocery

Intent to purchase in-store again is growing

The latest wave of IMI’s research also shows a big spike in travel intent, though some consumers might not be convinced.

Samantha Taylor

View from the C-Suite: Sunwing resets during shutdown

Samantha Taylor, who joined as CMO in March from Indigo, sees the pandemic as a “once-in-a-lifetime opportunity” to evolve the business.

Air Canada-Air Canada Unveils Details of Transformed Aeroplan Pr

Air Canada announces plans for the new Aeroplan

The airline will relaunch the loyalty program in November with a focus on value and flexible redemption.

Montreal-Tourisme

Tourisme Montreal wants to jump-start what’s left of summer

The organization launches a rallying cry for locals to support the Canadian city hardest hit by COVID.

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Destination Canada uses celebrity power to promote spending at home

The organization gets a little help from comedian Rick Mercer, news vet Peter Mansbridge and musician Gregory Charles.

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Streaming live from New Brunswick

Facebook Live is being tapped to spotlight local tourism businesses.

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How to maintain momentum as the crisis drags on

Adventure-seekers can’t go to the Yukon, so the region’s tourism board and Cossette are bringing the Yukon to them.

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A Quebec charter airline to enter the tourism business

Nolinor Airlines will launch OWG with flights to Cuba, edgy branding and a business model that goes against the norm.

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What happens when tourism investment looks inward

Waterloo hatched a new strategy to lure locals to attractions in their own backyard.

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Will locals keep Newfoundland & Labrador tourism afloat?

Facing a billion-dollar shortfall, a campaign reminds residents what “home” has to offer.

rediscovernovascotia

Nova Scotians welcome visitors into their bubble

Today is the first day Maritimers can travel freely between Atlantic borders. Here’s how Tourism Nova Scotia spent three months rethinking its strategy in preparation.

Indigenous Tourism

Indigenous tourism will be critical to recovery efforts

From the C-Suite newsletter: The fastest-growing tourism sector was hit hard by the pandemic. Here’s how it plans to climb back.

Indigenous Tourism

Canada’s Indigenous tourism agency ramps up marketing

The Indigenous Tourism Association of Canada is looking to get back some of the momentum it was experiencing prior to the pandemic.

WESTJET- an Alberta Partnership-WestJet- Safety above all

WestJet puts a human touch on travel safety

The airline’s new “Safety Above All” umbrella puts cleaning measures in the context of its “caring” positioning.