Travel & Tourism

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BHLA picks up U.S. work with Internova Travel

Along with Wavemaker, the agency will help the company show the human side of travel in its first campaign.

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Most-read of 2020: C-Suite

Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.

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2020 Brand Holiday Ads: Part Two

WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”

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Tourism Prince George merges wildlife with nightlife

A rebranding focuses on showing people in B.C. the kinds of urban activities that can complement outdoor adventures.

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Air Canada focuses on selflessness over being ‘home for the holidays’

On top of lifting morale for staff and community heroes, the airline’s holiday campaign looks to boost its fundraising efforts.

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Air Canada emphasizes the everyday value of the new Aeroplan

It has its eyes on future travel upticks, but the airline is also showing how the loyalty program fits with any purchases members are making.

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How Metrolinx is getting people to relax on the rails

The latest in the transit operator’s safety campaign is helping UP Express handle the two-pronged downturn in transit and air travel.

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Swoop is letting deal-hungry passengers take their time

The ultra low cost airline is building awareness for its entry in Toronto by letting locals know its deals aren’t going anywhere.

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As more trains hit the rails, Via Rail lets passengers move at their own pace

The brand creates a new platform to talk about the safe options it has for passengers whenever they are ready to travel.

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Intent to purchase in-store again is growing

The latest wave of IMI’s research also shows a big spike in travel intent, though some consumers might not be convinced.

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View from the C-Suite: Sunwing resets during shutdown

Samantha Taylor, who joined as CMO in March from Indigo, sees the pandemic as a “once-in-a-lifetime opportunity” to evolve the business.

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Air Canada announces plans for the new Aeroplan

The airline will relaunch the loyalty program in November with a focus on value and flexible redemption.

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Tourisme Montreal wants to jump-start what’s left of summer

The organization launches a rallying cry for locals to support the Canadian city hardest hit by COVID.

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Destination Canada uses celebrity power to promote spending at home

The organization gets a little help from comedian Rick Mercer, news vet Peter Mansbridge and musician Gregory Charles.

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Streaming live from New Brunswick

Facebook Live is being tapped to spotlight local tourism businesses.