Travel & Tourism

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Swoop is turning discounts into travel demand

From the C-Suite newsletter: The low-cost carrier has been selling off inventory in a way that adds urgency to recovery.

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Destination Ontario wants to inspire European wanderlust

Instead of expats returning to Germany and the U.K., the tourist board wants friends and family to reunite here.

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Tourism Yukon makes the case to visit a ‘Different World’

A new platform meant to attract Canadians who would otherwise look to international destinations is key to the recovery effort for the territory’s tourism sector.

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Via Rail gets back on track

After business largely came to a halt last year, the Crown corp returns to convincing travelers to leave their cars behind and get aboard its trains.

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UP Express wants to keep flight plans from getting derailed

A campaign for the Metrolinx train service aims to show that the return of travel doesn’t have to mean a return of travel stress.

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Tourisme Montreal returns to its European roots

A new campaign shows how the city is similar to other top destinations, and not just as a consolation for those who don’t want to fly.

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WestJet plans an escape from a typical travel ad

The airline begins looking to international travel with a campaign that applies its helpful positioning to travellers who are a bit out of practice.

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The time is right for Amex Canada to market around travel again

The financial brand is supporting its new Aeroplan cards by tapping in to the fact that Canadians are beginning to plan big trips again.

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How Metrolinx is encouraging people to Go again

With people doing more leisure travel than commuting, the transit operator is helping people reach those nearby locales.

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Club Med seizes an opportunity for first Canadian resort

With international travel still out of the question, the tourism company is hoping to drive consideration for a new, nearby mountain resort.

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Montreal, Toronto and Ottawa sing of friendship’s benefits

In a new joint destination marketing campaign, the three cities are hoping to encourage local tourism to help rebuild their visitor economies after COVID.

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Destination Toronto bets on ‘Never Have I Ever’ strategy to rally local tourism

The $4.2 million campaign, which includes the launch of the My Toronto pass, aims to get locals and drive-in visitors to try things that have been in their backyard this whole time.

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ROM makes a splash with an AR activation

The museum is using Snapchat features to promote a new exhibit about whales and drive attendance as it reopens.

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Air Canada sets an enthusiastic post-pandemic tone

The airline is using the Olympics to launch an optimistic campaign all about moving forward and seizing the moment.

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Juliet wins AOR duties with Travel Edge

The Toronto-based agency is tasked with helping the travel brand reposition itself in the post-pandemic future.