Travel+Tourism

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Air Canada gets ready for takeoff

The airline “flies the flag” in a new spot, part of communications efforts focused on attracting customers wary of travel.

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CIBC uses Aventura to give healthcare workers a break

In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.

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Destination BC wants tourists to dream of visiting later

The province’s tourism board creates a spot that’s a mix of travel inspiration and public service announcement.

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The lessons SARS offers on how to rebound from a crisis

Peter Shier uses experience helping the tourism industry bounce back to show the approach that will help businesses looking for recovery.

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How airlines can navigate COVID-19 turbulence

From the C-Suite newsletter: Amid industry upheaval, firms will have to cut costs and anticipate an ‘evolving new normal.’

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Brand building in unprecedented times

With the world on pause, leaders from the media realm ask if it is a good time to turn the focus away from bottom-funnel efforts.

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How brands should communicate during a global crisis

Meeting demand without appearing opportunistic means going above and beyond and focusing on what would help consumers the most.

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The Disruptors: Vancouver’s Monos takes on Away

The luggage brand, which expects to make $5 million in sales this year, is leveraging Away’s awareness and promoting its quality.

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Tourisme Montreal renews assignment with Lg2

Knowledge of the region and a new global network to tap were cited as reasons for the new five-year mandate.

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Metrolinx likens ongoing work to an ‘awkward phase’

The transit operator acknowledges the frustrations its projects have caused, but shows them as a step towards progress.

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Bleublancrouge wins global Thompson Hotels account

The agency, alongside others in the Humanise Collective, also won work for One Homecare Solutions in the U.S.

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NWT Tourism brings the territory closer to the city

VR-equipped cars aim to give urban audiences a taste of what the region has to offer travelers.

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Quebec City Tourism picks Lg2 as agency partner

The agency has been tasked with promoting the city as a tourist destination in work reaching global and domestic markets.

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Tech in Action: Contiki gets Alexa to pack your bags

The travel company addresses one of the biggest pain points of preparing for a trip.

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Strategy’s Most Read of 2019: Tech

The tech and innovation stories that got the most attention from readers this year.