Travel+Tourism

OWG-featured

A Quebec charter airline to enter the tourism business

Nolinor Airlines will launch OWG with flights to Cuba, edgy branding and a business model that goes against the norm.

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What happens when tourism investment looks inward

Waterloo hatched a new strategy to lure locals to attractions in their own backyard.

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Will locals keep Newfoundland & Labrador tourism afloat?

Facing a billion-dollar shortfall, a campaign reminds residents what “home” has to offer.

rediscovernovascotia

Nova Scotians welcome visitors into their bubble

Today is the first day Maritimers can travel freely between Atlantic borders. Here’s how Tourism Nova Scotia spent three months rethinking its strategy in preparation.

Indigenous Tourism

Indigenous tourism will be critical to recovery efforts

From the C-Suite newsletter: The fastest-growing tourism sector was hit hard by the pandemic. Here’s how it plans to climb back.

Indigenous Tourism

Canada’s Indigenous tourism agency ramps up marketing

The Indigenous Tourism Association of Canada is looking to get back some of the momentum it was experiencing prior to the pandemic.

WESTJET- an Alberta Partnership-WestJet- Safety above all

WestJet puts a human touch on travel safety

The airline’s new “Safety Above All” umbrella puts cleaning measures in the context of its “caring” positioning.

Chris Mahoney

View from the C-Suite: Go RVing keeps ‘Wildhood’ alive

President Chris Mahony on how the association is helping Canadians explore the great outdoors during lockdown.

Destination Canada

Destination Canada looks to help restart the tourism industry

The national tourism board is shifting its focus to the domestic market and ‘taking a back seat’ to support smaller partners.

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Air Canada gets ready for takeoff

The airline “flies the flag” in a new spot, part of communications efforts focused on attracting customers wary of travel.

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CIBC uses Aventura to give healthcare workers a break

In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.

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Destination BC wants tourists to dream of visiting later

The province’s tourism board creates a spot that’s a mix of travel inspiration and public service announcement.

SARS2

The lessons SARS offers on how to rebound from a crisis

Peter Shier uses experience helping the tourism industry bounce back to show the approach that will help businesses looking for recovery.

Travel-airport

How airlines can navigate COVID-19 turbulence

From the C-Suite newsletter: Amid industry upheaval, firms will have to cut costs and anticipate an ‘evolving new normal.’

window

Brand building in unprecedented times

With the world on pause, leaders from the media realm ask if it is a good time to turn the focus away from bottom-funnel efforts.