Travel & Tourism

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Four Seasons shows off its lap of luxury

The hospitality brand’s biggest ad spend to date is focused on the deeply personal ways it delivers opulent experiences.

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London, Ontario is making an offer filmmakers can’t refuse

The city is trying to lure productions by spoofing movies like The Godfather and Fargo in billboards across Toronto.

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Blackjet wins Tourism Japan work

The agency is crafting a campaign in anticipation of the country’s borders opening to more tourists.

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Simu Liu marvels at what there is to do in Toronto

Destination Toronto’s first effort targeting U.S. visitors since the pandemic enlists well-known “insiders” to show what it has to offer.

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Brand Doctors: Lessons from the Air Canada crisis

From the C-Suite newsletter: How do you protect your brand while in a state of chaos?

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Ottawa Tourism opens 76 new ‘museums’ to show off its hidden gems

The city leans into its reputation to show just how many attractions there are to visit.

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In Brief: CDM Montreal rebrands following re-acquisition

Plus, Zeno Group wins California tourism assignment and M&H adds two new leaders.

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Hilton sets up a hotel off the third green

The company is activating at the RBC Canadian Open with an experience that shows off several of its hospitality brands.

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Montreal turns to locals to show off its ‘vibe’

The city’s tourism board shows all the things it has to offer as it shifts back to attracting international travellers.

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OLG wants to democratize horse racing

The crown corp is focusing on the excitement of the track to counter perceptions that the sport is for high society types.

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Destination BC partners with Indigenous Tourism BC to inspire travel

A campaign about nature’s revelatory power aims to help the hard-hit tourism sector.

WestJet re-introduces itself to London with a Canadian twist on

WestJet runs a long-steeped activation in the U.K.

Originally planned for March 2020, a pop-up shop of teas inspired by Canadian destinations has finally opened.

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Moxie’s, Denny’s Canada owner picks new agencies

Full Punch, Mediacom and Thinkingbox will lead work on Northland Properties’ hospitality brands in Canada and internationally.

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McCann Montreal wins Club Med assignment

The agency has been tasked with driving brand equity and bookings for resorts in Canada and around the world.

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Tourism Australia aims to draw ‘high value’ travellers down under

In its first Canadian campaign in four years, the country is looking to entice travellers ready to make a long-haul flight again.