Travel & Tourism

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How Metrolinx is encouraging people to Go again

With people doing more leisure travel than commuting, the transit operator is helping people reach those nearby locales.

CarveFirst

Club Med seizes an opportunity for first Canadian resort

With international travel still out of the question, the tourism company is hoping to drive consideration for a new, nearby mountain resort.

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Montreal, Toronto and Ottawa sing of friendship’s benefits

In a new joint destination marketing campaign, the three cities are hoping to encourage local tourism to help rebuild their visitor economies after COVID.

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Destination Toronto bets on ‘Never Have I Ever’ strategy to rally local tourism

The $4.2 million campaign, which includes the launch of the My Toronto pass, aims to get locals and drive-in visitors to try things that have been in their backyard this whole time.

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ROM makes a splash with an AR activation

The museum is using Snapchat features to promote a new exhibit about whales and drive attendance as it reopens.

AirCanada

Air Canada sets an enthusiastic post-pandemic tone

The airline is using the Olympics to launch an optimistic campaign all about moving forward and seizing the moment.

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Juliet wins AOR duties with Travel Edge

The Toronto-based agency is tasked with helping the travel brand reposition itself in the post-pandemic future.

Montreal

Montreal leans into its own island lifestyle

The city’s tourism board evokes tropical imagery to reach both Ontarians and Quebecers as the provincial border reopens.

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WestJet welcomes passengers back for their first flight within Canada

The airline is taking its path to recovery one step at a time, starting with domestic travel before eventually getting back to focusing on its global expansion.

Canada-tourism

Canadians are still focused on outdoor travel

According to a survey by Leger, even more people are planning for trips to local, outdoor destinations.

Destination Canada

View from the C-Suite: Destination Canada asks travellers to spend locally

As the sector continues to reel from the pandemic, the industry group’s new campaign calls on Canadians to visit their own backyard.

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Tourism Yukon brings a 91-metre piece of Indigenous art to life

The tourism board is speaking to those seeking “transformational” travel by amplifying culture that’s often overlooked by the rest of the world.

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How Air Canada changed course on its Fan Flights

The airline, looking to maintain its market presence, found travel-free surprises for its fan appreciation campaign.

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Accor helps you explore the real world again

With help from Neil Patrick Harris, the hospitality group is optimistic about tapping into a recent boom in vacation planning.

Expedia

Expedia repositions for an era of more meaningful travel

From the C-Suite newsletter: With travel intent on the mend, the company is investing heavily to show it can be a holistic partner.