Travel & Tourism


Four Seasons shows off its lap of luxury

The hospitality brand’s biggest ad spend to date is focused on the deeply personal ways it delivers opulent experiences.


London, Ontario is making an offer filmmakers can’t refuse

The city is trying to lure productions by spoofing movies like The Godfather and Fargo in billboards across Toronto.


Blackjet wins Tourism Japan work

The agency is crafting a campaign in anticipation of the country’s borders opening to more tourists.

Simu Liu_Destination_Toronto

Simu Liu marvels at what there is to do in Toronto

Destination Toronto’s first effort targeting U.S. visitors since the pandemic enlists well-known “insiders” to show what it has to offer.


Brand Doctors: Lessons from the Air Canada crisis

From the C-Suite newsletter: How do you protect your brand while in a state of chaos?


Ottawa Tourism opens 76 new ‘museums’ to show off its hidden gems

The city leans into its reputation to show just how many attractions there are to visit.


In Brief: CDM Montreal rebrands following re-acquisition

Plus, Zeno Group wins California tourism assignment and M&H adds two new leaders.


Hilton sets up a hotel off the third green

The company is activating at the RBC Canadian Open with an experience that shows off several of its hospitality brands.


Montreal turns to locals to show off its ‘vibe’

The city’s tourism board shows all the things it has to offer as it shifts back to attracting international travellers.


OLG wants to democratize horse racing

The crown corp is focusing on the excitement of the track to counter perceptions that the sport is for high society types.


Destination BC partners with Indigenous Tourism BC to inspire travel

A campaign about nature’s revelatory power aims to help the hard-hit tourism sector.

WestJet re-introduces itself to London with a Canadian twist on

WestJet runs a long-steeped activation in the U.K.

Originally planned for March 2020, a pop-up shop of teas inspired by Canadian destinations has finally opened.


Moxie’s, Denny’s Canada owner picks new agencies

Full Punch, Mediacom and Thinkingbox will lead work on Northland Properties’ hospitality brands in Canada and internationally.

Club Med Quebec Charlevoix exterior

McCann Montreal wins Club Med assignment

The agency has been tasked with driving brand equity and bookings for resorts in Canada and around the world.


Tourism Australia aims to draw ‘high value’ travellers down under

In its first Canadian campaign in four years, the country is looking to entice travellers ready to make a long-haul flight again.