MARKETERS

Andrew Barrett is LG Electronics Canada’s new VP marketing. He was previously at J. Walter Thompson, where he served as chief integration officer for four years.

The reorganization at Loblaw continues. Frank Rocchetti, a 27-year veteran of Sears Canada, was named EVP and will be responsible for business process transition. He was recently SVP and chief merchant at the department store. In September Mark Foote was named the grocery chain’s president/CMO to head the troubled non-food division. He replaces John Lederer who stepped down from the post. Rocchetti will report to Foote.

What’s brewing at Hbc? The search is back on for an AOR for its Bay brand. Patrick Dickinson, who quietly joined the company in August as the new GM of Hbc marketing, responsible for the Bay and Zellers brands, says to expect a ‘big difference’ in how the brands reach out to consumers by 2007. Previous to joining Hbc, Dickinson was president and owner of Storefront Marketing Communications.

AGENCIES

Scot Keith, previously group account director at DDB Canada has been nabbed to become Toronto-based Lowe Roche’s GM. Keith, who joined DDB in 2002, replaces Todd Stanley, who signed on with Lowe as president in 2005 and has left the position for personal reasons.

GWP Brand Engineering has lured Venture Communications MD and former president of Enterprise Creative Selling Alison Simpson to the position of president/COO at the Toronto-based brand consultancy. ‘Their reason for being is to understand the client’s brand,’ she says, an insight co-founders Philippe Garneau and Bruce Philp tapped into well before the broader ad community. Simpson, who most recently launched the Toronto location of Calgary-based Venture, is taking over from Philp, who will now become CEO/chairman.

Dr. Luli Radfahrer, originally from Brazil, joins Henderson Bas as ECD, a move designed to help the agency go global. Radfahrer has worked in London, N.Y. and at AgenciaClick on brands such as Coke and Visa, written two books and most recently taught communications at the University of Sao Paulo. He has a doctorate in digital communications.

Doug Robinson, chairman/ CCO of

Toronto-based Doug Agency has announced that Mike Welling will become the first president of the agency Robinson started in 2001. The two worked together when Welling was at Unilever and Robinson at Ammirati Puris Lintas. Doug’s clients include Grolsch and Renee’s Gourmet.

DDB à la française. The agency will have a French presence following an alliance with Montreal-based Zip Communication to form Zip DDB.