Introduction: Marketing nation

Welcome to our annual look at the state of the marketing nation, which includes profiles on the outstanding marketers of the past year as well as a snapshot of the issues and realities facing Canada's marketing community.

Welcome to our annual look at the state of the marketing nation, which includes profiles on the outstanding marketers of the past year as well as a snapshot of the issues and realities facing Canada’s marketing community.

We love this year’s Marketers of the Year lineup. The best from across the country in a mix of categories, we’re loosely calling them the New School. They are the marketers behind the can’t-miss brands that boasted big success in 2007. They also made the cut because they’re jumping into new playgrounds with abandon, leading their brands into unexpected – and profitable – territories.

To get our five winners, we invited nominations, debated editorially, compared shortlist notes with experts in the industry and then asked you to vote. Turn the page to read more about your ‘surprising’ Overall Winner and the year’s other top marketers.

We also consulted with you to learn what’s going on inside your brand for our fourth annual Canadian Marketing Report. Starting on page 50, we reveal the results: everything from what you think about your brand’s image to how many of you struggle through 60-hour work weeks, where your budgets are going and whether your PDA is a friend or foe. Enjoy.
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Overall winner: Unilever’s Geoff Craig

Top global marketer: Cirque du Soleil’s Mario D’Amico

Top integrated marketer: LCBO’s Nancy Cardinal

Top entertainment marketer: Nintendo of Canada’s Ron Bertram

Top retail marketer: Shoppers Drug Mart’s Michele Slepekis