Over the past few months, strategy reached out to media vets in a search for the best next-gen media minds – those who are setting new standards in strategy and tactics. This is the final installment of our two-part series featuring the players that media shops singled out as ones to watch. Check out what they’ve been up to.

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Thomas Flood, communications planner, Dentsu Canada, Toronto

Alice Ho, interactive buyer/planner, Genesis Vizeum Canada, Toronto

Mai Duong, group manager digital media, Touche!PHD, Montreal

Christina Calleja, media strategist, OMD Canada (BBDO Automotive Group-Mitsubishi), Toronto

Jessica Chambers, senior media strategist, OMD Canada, Toronto