Introduction

'At least you have your health.' In tough times, this truism applies not only to humans but brands as well. To that end, strategy gathered a dream team of experts from all areas of marketing medicine to check some of Canada's well-known brands for symptoms of common category ailments like Chronic Oil Price Fatigue or Private Label Syndrome. In the hopes that all brands could benefit, they also wrote some prescriptions for category therapy.

‘At least you have your health.’ In tough times, this truism applies not only to humans but brands as well. To that end, strategy gathered a dream team of experts from all areas of marketing medicine to check some of Canada’s well-known brands for symptoms of common category ailments like Chronic Oil Price Fatigue or Private Label Syndrome. In the hopes that all brands could benefit, they also wrote some prescriptions for category therapy.

Now take a deep breath, and turn the page.

Jump to:

Retail

Airlines

Food/grocery

The doctors