The networks followed the consumers’ example and exercised caution in spending this year, preferring to invest in proven properties (hello, Leno) and spit-and-polish refreshes for specialties with broadening appeal – or, in the case of the CBC, decided to forgo the fall upfront tradition altogether. Marketers, meanwhile, are learning to love the accessibility of home-grown reality programs and getting in on brand integration opportunities from the get-go.
Trying times? They are that. Nevertheless, the shows must go on. For all the Fall TV essentials, read on.
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