Cannes ’09: Shreddies, hosers and zombies

Canada pulled home 14 medals this year from the Olympics of ad awards. Canuck agencies nabbed two Golds, three Silvers and eight Bronzes - plus a Young Lions Silver.

Canada pulled home 14 medals this year from the Olympics of ad awards. Canuck agencies nabbed two Golds, three Silvers and eight Bronzes – plus a Young Lions Silver.

Canada’s first medal went to Leo Burnett Toronto, a Gold Lion in Outdoor for its ‘Share Our Billboard’ campaign for James Ready Beer. Leo also won a Bronze Lion in Radio for P&G’s Gain laundry detergent brand.

In the Film category, Taxi won a Gold Campaign Lion for its Pfizer Viagra hobbyist spots, ‘Antiquing,’ ‘Strolling’ and ‘Reading.’ Cossette Toronto won a Silver Lion for its graphic, gross-out Pizza Pops work for General Mills Canada. Toronto-based Doug Agency took home Silver for its CFC/Worldwide Short Film Festival spot ‘Scooter,’ and BBDO Canada won Bronze for ‘Taxi,’ a 15-second tropical escape for Pepsi-QTG’s Tropicana Tropics juice brand. And the judges finally got the ‘Diamond Shreddies’ joke, sending Ogilvy Toronto home with a Bronze Campaign Lion for the second phase of the campaign, after it was overlooked last year.

Cossette Media Toronto’s efforts for Yellow Pages Directories also passed muster, winning a Bronze Lion in the Media category for its ‘Huge Yellow Darts’ campaign. In Cyber, Bronze went to Vancouver-based Noise Digital for ‘Zombie Singles,’ an online dating game for the undead to build buzz for Resident Evil: Degeneration on the Nokia N-Gage platform.

Another strong showing was in the Design category, where Canada took home four medals: Sid Lee’s self-promotional corporate identity branding work took a Silver Lion; GJP won Bronze for its sweat-measuring promotional t-shirt for Toronto personal trainer Roland Siempre; Cossette Interactif Montreal also took one home for its ‘High 5′ reports for Montreal-based non-profit Enablis; and DDB Canada’s design and branding division, Karacters, also won a Bronze for its quirky branding redesign of the Silver Hills Bakery bread line.

The final win of the week was in the Young Lions Film competition, in which Chris Booth and Joel Pylypiw of DDB Toronto won Silver for their animated effort for FilmAid International. http://work.canneslions.com

With files from Mary Maddever