CASSIES seeks recessionary success

In the industry's ongoing quest for a silver lining, the CASSIES has added a new category called Success Despite the Recession. Those in consideration require a business results period that runs for six months or longer, but the results needn't be as strong as they are for similar categories like Off to a Good Start. The new award is for situations where the results may not seem strong on the surface, but are impressive when the pressures of the recession are accounted for.

In the industry’s ongoing quest for a silver lining, the CASSIES has added a new category called Success Despite the Recession. Those in consideration require a business results period that runs for six months or longer, but the results needn’t be as strong as they are for similar categories like Off to a Good Start. The new award is for situations where the results may not seem strong on the surface, but are impressive when the pressures of the recession are accounted for.

‘After every recession, there are great examples of how companies have weathered the storm and emerged ready to take advantage of better times. We felt that the CASSIES needed to encourage and acknowledge these cases,’ says David Leonard, DDB Canada president and chair of this year’s CASSIES, in a release.

Entry cases for the new category for the January 2010 awards show are due July 23. www.cassies.ca