Melita Kuburas

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Articles by Melita Kuburas

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Unboxing Smoke’s Poutinerie’s marketing strategy

After growing from one location to 80 in six short years, the head of marketing at the QSR talks branded content and how it plans to hop on the digital gravy train (with competitive eaters, no less).


Contiki starts a legend

How one Canadian campaign helped shift the travel co’s marcom budget to digital, with no regrets.


Netflix goes spoiler-free

Following a Bronze Lion win last month, the SVOD is back with a bigger marcom push playing off movie tropes.


Google hosts Toronto event to promote local influencers

Global reach may discourage Canadian companies from activating branded content on YouTube.


Contiki boost sales on a shoestring budget

The Canadian-led “#Noregrets” social campaign gets global pickup after reaching 90 million people worldwide in 2013.

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Smokebomb Entertainment’s ‘Synful’ business

A Toronto prodco is using Google Glass to create a new transmedia experience for its latest online State of Syn program.

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CAMH starts a conversation

The multi-platform campaign for the medical centre shows the ripple effect of various mental illnesses and encourage the sharing of personal stories.

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Teens find out more about veterans via SnapChat

The Memory Project used the messaging service for a Remembrance Day campaign.

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Specialty roundup

From the Oprah Winfrey Network to Quebecor’s new offerings, execs weigh in on where Canadian specialty is faring well and where tweaks are needed.


Canadian Tire brings it on

The retailer is launching a new brand positioning campaign with a seasonal spin.


Baby dancing with Evian

Pop-up dance parties and a new OOH campaign look to engage consumers in a way ‘Roller Baby’ (as cute as it was) couldn’t before.


L’Oreal Paris generates Youth Code

An online interactive program that allows consumers to create a personalized digital mosaic is a social media first for the beauty brand in Canada.


Brands rally for Red Cross in Japan

As the crisis in Japan worsens, brands like Aeroplan, Scotiabank, ING Direct and Spin Master are starting to pitch in financial aid for relief efforts.