LG Canada welcomes new VP mobile marketing

Former Dell exec Mike Lombardo joins the mobile communications group as the number-two-ranked player announces aggressive growth strategy.

Industry veteran Mike Lombardo is the new VP marketing for Mississauga, ON.-based LG Canada’s mobile communications group, the electronics manufacturer announced today.

Lombardo comes from 10 years at Dell, where as VP/GM of the Europe, Middle East and Africa (EMEA) business he developed partnerships with Tesco, Carrefour, Vodafone and Dixons Stores Group. Previously Lombardo was GM for Dell’s consumer and small business portfolios in Canada and Latin America, and also spent 10 years in senior sales, marketing, operations and general management roles at AT&T.

‘Mike’s many past successes speak strongly to the future he will carve for LG Canada in the mobile communications category. As an addition to our executive team, the timing is perfect,’ LG Canada president Eric Agius says in a release. ‘In 2010, LG will be expanding its market presence across a number of categories, including our smartphone offerings.’