Cause + Action Awards invites submissions

Strategy is looking for the best and most effective Canadian CSR initiatives of the year.

This is an open call for submissions to strategy‘s fourth annual Cause + Action awards, which celebrate brands that are making a socially responsible difference, creating change in areas such as sustainable development, community programs and diversity.

Tell us about your brand’s social action initiatives and you could join the elite circle of brands who have taken a stand. Top honours last year went to Cisco Systems for their One Million Acts of Green program, for which they partnered with the CBC to encourage Canadians to commit to enviro-friendly acts.

Past winners also include Home Depot, Vancity, Virgin Mobile and Dove.

Cases will be judged by an industry panel on criteria including brand DNA, uniqueness, awareness, legs, and overall success.

Submission deadline: February 16, 2010

For a submission package please contact strategy special reports editor Emily Wexler at ewexler@brunico.com or (416) 408-2300 ext. 245.