Rod Budgell has been promoted to the role of EVP chief strategist at Halifax-based M5 Marketing Communications.

Formerly SVP strategy, Budgell will lead M5’s client service and strategic support efforts across offices in St. John’s, Halifax, Moncton and New England.

Budgell founded M5 research company MarketQuest in 1987, and since then has provided strategic leadership for clients including General Motors, University of New Brunswick, New Brunswick Tourism and Parks and Atlantic Lottery Corporation.

‘Recognizing the ever-changing dynamics of the marketing communications world in Canada and elsewhere, we’re guiding our clients in ways never before anticipated,’ Budgell said in a release. ‘I will be very fortunate to work with a multi-disciplinary team that understands this, and has the skills to keep our clients on pace with this incredible speed of change.’