Electric Youth

Read on to find out what teens are up to when they turn their computers on.

Young people have played a key role in crafting the digital world – one we explore in our annual Youth Report with help from Toronto-based youth experts Youthography.
Teens know their technology: 72% own a mobile phone, 57% have an iPod, 53% personally own a videogame console and 59% get excited when they hear about a new gadget (only 16% think tech is moving too fast to keep up).*
This year we chatted (thanks, Skype) with teens from across Canada to see what they’re up to online. We also asked some of them for a day-long digital diary.
Young people acknowledge that their online behaviour has increased year over year, and it reveals just how much they are consuming, interacting and creating content. Major sites are used daily, with Facebook (used by a whopping 94% of teens) leading the pack.
For brands, authenticity still reigns, youth respect brands that respect them. They are looking for experiences, but not of the manufactured sort.
Read on to find out what teens are up to when they turn their computers on.

Digital from coast to coast

A day in the digital life

*All stats from Youthography’s Ping research of 13- to 18-year-olds.