P&G and BBDO/Proximity take platinum honours at AMEs

Toronto-based Proximity wins four trophies for the Gillette Body Shaving campaign, while Juniper Park also wins four for Frito-Lay North America.

BBDO/Proximity Canada and sister agency Juniper Park have won eight trophies at the 2010 International AME Awards, which honour advertising, marketing and effectiveness.

BBDO/Proximity took home the North America Platinum Award for ‘Gillette Body Shaving’ for P&G, a digital effort that illustrated how men might go about trimming the hair down there. The campaign also took home three Silver Medallions in the Online, Cosmetics/Toiletries and Social Media categories.

Toronto-based Juniper Park was also singled out as the 2010 AME Green Award winner for SunChips’s green efforts, which culminated in the launch of the world’s first biodegradable chip bag. That campaign also won a Gold Medallion at last Thursday’s awards, as well as a Silver Medallion for Frito-Lay North America’s ‘Only in a Woman’s World’ animated webisodes and a Bronze for Lay’s ‘Happiness Is Simple’ campaign, both American-only efforts.

See the full list of winners at the AME website.