Five ways to do good

From charity galas to 'showerpooling,' brands across Canada sprout springtime CSR efforts.

Must have been Earth Month. It seems brands across Canada celebrated spring by sprouting new CSR efforts.

Burlington, ON.-based Ikea Canada has created a “Never Ending List” of over 100 of the furniture co’s eco-achievements, as well as green tips for its customers. The list can be found in stores and at

In Alberta, Future Shop has launched its “Electronics Take Back” program, which allows customers to bring in up to two products per day to any Future Shop location to be recycled. The program had test runs in Calgary and Ottawa last year, and the Burnaby, B.C.-based retailer will be rolling it out in other provinces in the coming months.

In its ongoing effort to encourage bikers to saddle up for Rethink Breast Cancer, Deeley Harley-Davidson Canada launched the “Pink Label Collection” of bike gear for women. And on May 11, the motorcycle co will hold its second-annual ladies-only Precious Metal Gala in support of the charity. 

Offering everything from guitars signed by Moby and Metric to VIP passes to Luminato events, Montreal-based Aeroplan recently introduced a new group of rewards called “Money Can’t Buy” with all redemption proceeds going to one of its charity partners, War Child Canada.

Finally, Axe has launched a cheeky campaign for “Showerpooling” – conserving water by showering together. Developed by Zig, and partnering with the WWF, a Facebook app at  allows users to invite others to join their Showerpool and introduce mutual friends to each other. The effort is being supported by online banners, a video and PR.