Next Big Things

What will the future of our industry look like? We asked the experts for their predictions.

It’s hard to predict the future. No one really knows when the stock market is going to crash, what social network half a billion of us will belong to next or what sandwich will be popular at the deli next week. But with the help of years of experience and gathered knowledge, we can make educated guesses as to the future of our industry. How will we adapt to stay creative? What tools will help navigate this newly social and connected world? How will buying media be different tomorrow from what it was yesterday? Strategy asked the learned from various areas of expertise to peer into their crystal balls and tell us what they see on the road ahead.

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