advertiser: Gatorade G2
agency: TBWAToronto
CCO: Jack Neary,
writers: Jonathan Smith, Jason Locey
AD: Rodger Eyre
producer: Nadya MacNeil
account director: Patrick LeMoine
Gatorade’s G2 makes anyone feel like a champ
LATEST NEWS
Hires
Arrivals + Departures names Dustin Rideout as its chief strategy officer
CPG
Better-for-you pasta brand Felicia expands presence in Canada
Campaign
What’s the neuroscience of nationalism? Here’s what the research says
Awards
Last call for Strategy Brand of the Year and Marketer of the Year nominations
TOP STORIES
Agencies
Cannes Lions 2025: Print, Outdoor and Health drive Canada’s shortlist nods
Agencies
Cannes Lions 2025: Canada’s shortlist run gains more momentum
Agencies
Cannes Lions 2025: Canada’s first five Lions go to Klick, FCB, VML, Rethink and Courage
