OMAC looks to inspire

The OOH industry association is asking people to vote on their favourite award-winning OOH with the goal of changing perceptions about the medium.

The Out-of-Home Marketing Association of Canada (OMAC) is inviting the advertising industry to vote on their favourite out-of-home ads.

A collection of award-winning ads from 30 countries, including India, Japan, Sweden, Australia, the US and Canada have been organized into product categories on the OMAC Facebook page. Categories include travel and transportation (featuring Air Canada’s Pearson Airport domination during the Olympics), health and beauty (featuring Starcom’s Cover Girl subway execution), financial, fashion and CPG.

The campaign was launched to sway perception of the OOH industry, says Roseanne Caron, president, OMAC.

‘We hear from marketers and others in the industry that creating for OOH can be a challenge,’ she says. ‘It requires you to distil your message down into a key point which I think is important in any medium but sometimes can be more challenging in OOH. We thought by putting together an award-winning collection of OOH campaigns it would serve as inspiration for creative people but also show marketers marketers what is being done around the world.’

Participants vote by ‘liking’ an ad on OMAC’s Facebook page and can vote in as many categories as they like until April 18.

The votes will be tallied and about 200 ‘winning’ ads will be moved to a new microsite designed to serve as a hub of inspiration for creatives and marketers, says Caron. It will be unveiled in May.